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Impact Studies
Transforming Lead Generation & Brand Growth for Finequs: Meta Ads, AI, and WhatsApp Automation
Realm by Rook X Finequs
Scope of Work
Digital Marketing & Web/App Development
Region
Asia-Pacific
Problem
Finequs needed to drive large-scale, qualified leads at an affordable cost, leveraging Meta (Facebook/Instagram) ads but lacked automation for managing high-volume inquiries and nurturing at scale. Manual follow-up caused delays and lost opportunities.
Process
- Built campaign landing page with tailored messaging and zero-friction form.
- Designed Meta ads for multiple audience segments, optimized creative and placement.
- Managed CPC and retargeting for best ROI
- Introduced custom WhatsApp AI bot: instant reply, lead qualification, human-like flow, CRM integration.
- Automated assignment to sales team, set up reminders, real-time analytics.
- Improved response rate, ensured no missed hot leads, and optimized conversions 24/7.
- Enabled instant prospect journey from ad-click, to WhatsApp, to nurturing, to follow-up.
Outcome
- 93,502+ high-quality leads at industry-leading CPC.
- Significant surge in website traffic and brand search queries.
- Dramatic reduction in lead response times and manual workload.
- Increased lead-to-sale ratio with smart WhatsApp nurturing.
- Enhanced brand awareness and campaign ROI across all digital touchpoints.
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