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Impact Studies
Transforming Coventry Road Dentalcare’s Social Media Presence & ROI
Realm by Rook x Coventry Road Dental Care
Scope of Work
Digital Marketing
Region
Europe
Problem
Before engagement, Coventry Road Dentalcare struggled to stand out in a competitive local market. Their organic social media reach was limited, and prior ads failed to produce leads or real ROI. The brand needed more visibility and genuine connections with dental patients.
Process
- Audited both Instagram and Facebook for profile and existing audience insights
- Crafted tailored content mixing education (dental tips, treatments), patient highlight reels, and local engagement posts
- Implemented targeted Meta ad campaigns, segmented by treatment type (Implants, Invisalign, Whitening) and geo-targeting
- Created landing pages and call-to-action hooks optimized for conversion
- Rolled out social proof assets: testimonials, before/after, and interactive stories
- Weekly review meetings and continuous creative testing for both organic and paid content
Outcome
- Increased brand visibility and local audience engagement on both platforms.
- Generated qualified leads from Meta ads, with ROI X15 compared to previous efforts.
- Built a repeatable system of organic reach and paid conversion for future campaigns.
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