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Impact Studies
icmstudyabroad.com: A 360° Digital Hub for Study Abroad, Placement, Courses, CRM, and Startup Empowerment
Realm by Rook x ICM Study Abroad
Scope of Work
SEO, Web/App Development & UI/UX
Region
Europe
Central Asia
Asia-Pacific
North America
MENA (Middle East and North Africa)
Problem
Study abroad aspirants, institutions, and entrepreneurs faced a messy, multi-touch process: scattered guidance, inconsistent placement help, poor CRM for agents/counselors, and no unified startup support for students building ventures abroad.
Process
- Designed clean, dynamic static site, integrated destination and onboarding resources.
- Built Placement Module: company/institute login, student matching engine, offer tracking.
- Developed Course Module: searchable global course catalogue with real-time application flows.
- Unveiled Study Abroad CRM Module: student profile, lead-to-offer pipeline, counselor collaboration, document vault, notes, task management.
- Deployed Startup Module: Studentpreneurs program, founder tools, mentor/VC matching, cross-border resource sharing.
- All modules share SSO, mobile/desktop experience, and step-based progress.
- Embedded live chat (wati.io), inquiry forms, privacy/terms at every touchpoint.
- Continuous process and content updates, as seen in live grant blogs, post-arrival help, and global updates.
Outcome
- Streamlined enrollment & visa processes, improved conversion, and 10X more effective counselor workflows.
- Increased placement rates, job/internship matching and employer feedback.
- High engagement on Studentpreneurs/Startup module; more students building global careers.
- Site recognized for seamless UI, fast onboarding, and international compliance.
- Foundation for future AI enhancements (e.g., AI-driven recommendations, counseling workflows)
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