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Impact Studies
Building Nam Sushi’s Digital Experience & SEO Success.
Realm by Rook x Nam Sushi
Scope of Work
Web/App Development & SEO
Region
Asia-Pacific
Problem
Nam Sushi needed a website to convey its “premium yet rooted” Japanese culinary vision. Initial visibility was low; no ranking for local sushi delivery/catering searches. There was little trust from digital-first customers, and insufficient conversion from online traffic.
Process
- Designed namsushi.com for easy navigation between Signature Rolls, Chef’s Story, Events, and Contact.
- Created convincing About and Chairperson pages to build brand authority and emotional connection.
- Optimized page titles, alt tags, meta descriptions, and structured “How to Order” steps for fast search indexing.
- Implemented reviews and testimonials for on-page trust signals.
- Executed schema markup for menu, business, and review objects for rich Google results.
- Improved page load speed, mobile experience, and clear CTAs (“Call to Order”) within top sections.
- Established profiles on Instagram and WhatsApp for off-page SEO/engagement.
- Submitted site to Google Search Console and set up analytic monitoring
- Built partnerships with food bloggers and event organizers for local citations and inbound links.
Outcome
- Ranked for local sushi catering keywords within weeks of launch
- Grew conversion rates +30% via fast navigation and order CTAs
- Positive ROI through organic discovery, partner backlinks, and influencer reviews
- Reputation established as the top “live event sushi caterer” for weddings and corporate functions
- Secondary profiles (Instagram, WhatsApp, Google) grew followers and direct-inquiry volumes
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