GEO Audit Score

    GEO Audit Score

    0-100 score on AI-era signals — llms.txt, JSON-LD, robots.txt AI rules, content depth, hreflang

    About the GEO Audit Score

    GEO (Generative Engine Optimization) is the discipline of making your site rank in AI answer engines — ChatGPT, Claude, Perplexity, Gemini — alongside traditional search. This audit scores any URL on 15+ AI-era signals (llms.txt, JSON-LD FAQPage coverage, AI-bot robots.txt rules, content depth, hreflang) and gives you a prioritized punch-list for improvement.

    Features

    How it works

    1. Enter any public URL.
    2. Click 'Run audit' — we fetch the page, robots.txt, and llms.txt server-side.
    3. Review the score, grade, and per-check findings grouped by category.
    4. Fix the lowest-scoring items first — usually metadata and JSON-LD.

    Use cases

    Frequently asked questions

    What's GEO?

    +

    Generative Engine Optimization — the 2024-2026 discipline of making your content citable by LLMs (ChatGPT, Claude, Perplexity, Gemini) in addition to ranking on Google. Overlaps ~80% with modern SEO but adds AI-specific signals.

    What's the difference between GEO and AEO?

    +

    Often used interchangeably. Some split them: AEO (Answer Engine Optimization) = getting cited by ChatGPT/Perplexity/etc. GEO = broader, includes the above + making your site navigable by LLM agents. This tool scores both.

    Why is llms.txt weighted so heavily?

    +

    Because it's a free, low-adoption signal — early adopters get outsized value. Our own tools page scores 95+ partly because we ship llms.txt.

    What's the most impactful fix?

    +

    Usually: (1) visible content depth — if your page is 100% JS-rendered with no SSR, crawlers see nothing, (2) JSON-LD absence — add FAQPage + SoftwareApplication where applicable, (3) robots.txt that explicitly allows AI bots.

    Is 90+ the goal?

    +

    80+ is solid. 90+ means you've done structured-data right AND have good content depth AND are AI-friendly. Realm by Rook's utility pages score 95+.